How to Add Google Search Console to WordPress

So, are you thinking of adding WordPress to Google Search Console (formerly Google Webmaster Tools)? If so, read on as we let you know how to do this using free plugins and get set up with Google, too.

Google Search Console was made to help webmasters check indexing status and optimize visibility of their websites — which is definitely a good thing.

When you have a clearer understanding of where your site ranks, you can improve it, and work towards a spot on that coveted first page of Google.

It helps significantly when it comes to monitoring and maintaining your WordPress site’s search presence and ranking. And you don’t have to be mega-tech savvy to accomplish getting it working, so it’s easy to set up for yourself, or your clients (whew!).

In this tutorial, I’ll show you how, with the help of plugins, you can be up-and-running with WordPress and Google Search Console in minutes.

Here’s a snippet of what I’ll be going over:

  • What exactly a Google Search Console is and why you should use it
  • How to effectively add your website to it
  • Verifying your site easily with WordPress plugins
  • Other ways to enhance your sites SEO that work well with Google Search Console

Also, to really “be in the know” of SEO, feel free to check out our SEO startup guide.

“Okay, Google. What is a Google Search Console for WordPress?”

Glad you asked…

According to, well, Google, “Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

You don’t have to sign up for Search Console to be included in Google Search results, but the Search Console helps you understand and improve how Google sees your site.”

We all know what WordPress is, so now it’s just combining the two.

In a nutshell, if you’d like to get your website growing, you should add it to the Google Search Console tool ASAP. It’s much more effective than trying to water it.

Dev Man watering his computer
This is not the best way of going about growing your WordPress website.

Google Search Console’s information, tools, and reports can help you:

  • Confirm that Google can locate and crawl your WordPress website.
  • Fix indexing issues and request re-indexing of new or updated content.
  • See what sites link to your website.
  • View Google Search traffic data from your website.
  • Get alerts when Google encounters spam, indexing, or other issues on your WordPress site.
  • Troubleshoot any issues for AMP, mobile, usability, and other various Search features.

Is it right for me?

If you have a website, the answer is ‘yes.’ It’s beneficial for business owners, SEO specialists, marketers, site administrators, and web developers.

Even if you’re new to creating websites, it’s for you. Google makes using a Google Search Console with WordPress easy peasy.

START YOUR (SEARCH) ENGINES.

And with that, off we go! Here’s how you add a WordPress site to Google Search Console.

Head over to the Google Search Console website and click on the ‘Start Now’ button.

Google Search Console homepage

Next, sign in with your Google / Gmail account. Don’t have one? Just go here and get set up. Once you’re signed in, you can continue on with Google Search Console and get started.

Now that you’re logged in, you’ll be prompted to enter your website URL. This is the fun part (at least I think so) where you have to verify that you own the site — or have access to it.

You have two options for this when it comes to site verification. You can use a domain name or URL prefix.

Google Search Console property type.
Where you’ll enter your WordPress domain or URL prefix in Google Search Console.

The main difference is this:

Domain Property is a domain-level property that has all subdomains (www, m, etc) and multiple protocols (https, http, ftp). When it comes to verification, it’s DNS record verification only.

URL-Prefix Property has only URLs with the specified prefix. This includes the protocol (http:/http). So, if you’re looking to have your property match any protocol or subdomain, you may want to add a domain property instead. For verification, there are many types; including HTML file upload, HTML tag, DNS record, and more.

Choose the best option for you, enter your URL, and hit ‘continue’.

Select property type screen for Google Console.

Once entered, you’ll be prompted to download the file and upload it to your website for verification.

Google Search Console verification download.
Verification download screen.

If you go this route, you’ll need to login to your WordPress hosting cPanel or connect to your hosting account using FTP (file transfer protocol).

Finally, you’ll need to upload the HTML verification file inside the /public_html/folder of the website.

“Wait…that sounds complicated. I thought you mentioned this was easy!”

Hey, uploading files into your hosting account isn’t THAT bad, but I hear you. If you’re not down with uploading and don’t want to go that route, there are plenty of options. You’ll notice below it says: Other verification methods.

Here, you can choose between an HTML tag, Google Analytics, Google Tag Manager, or Domain name provider.

You can use the method that works best for you. But okay, it’s easy you want, huh?

To help make it as simple as possible, we’re going to go with the HTML tag option.

This option for verification, along with other options, can be found directly below the HTML file download section.

Google Search Console other verification method.
Down below you can see you have other options.

We’re going this route because this, along with a header and footer plugin, makes it easy to verify your website in a snap.

How? Well, for one, they allow you to add snippets of code without worrying about breaking your site by adding code in the wrong place.

That’s a convincing enough reason for you, or anyone, looking for simplicity.

Going on a code trip.

To get you to where you want to go, there are several plugin options:

They each have their own unique way of pasting the code, but it’s really as simple as it sounds: copying and pasting.

Just copy and pasting code into a box. And they all essentially work the same and are all free.

You can find other examples and more of what you can do with your header and footer in this article.

For this tutorial, we’ll use Header Footer Code Manager.

Header Footer Code Manager Homepage.
Header Footer Code Manager download page.

First, download and install the plugin, then activate it.

Header Footer Code plugin install screenshot.

Then, once activated, you have an option to add a new Snippet. A Snippet is a box where the code will go.

Add new snippet.

Add a new one. From there, you can name it whatever you’d like. Considering this is for Google Search Console, you probably want to name it that so it doesn’t get confusing.

You can also choose a location for it. Go with the default header option. Also, leave the Device Display on ‘Show on All Devices’.

New snippet page.
Add the name of the Snippet at the top of the page.

If you scroll down a bit, you’ll see the area where you can paste code.

Simply take the code from the HTML Tag option on Google Search Console, and paste it in the area where it says Snippet/Code.

Snippet code box.
The Snippet code box.

Be sure to hit ‘Save’. (Always important, right?)

When you have your code pasted in your site, you’ll go back to Google Search Console and hit ‘Verify’. If you did it correctly, it’ll light up in green.

Verified Google Search Console screen.
What appears when all is well and it’s verified.

If not, you’ll get red. (Cue sad trombone.)

Not verified screen in Google Search Console.

IF you get red, it’s probably a simple accident that caused it. Hey, it happens…

That sync-ing feeling.

An easy mistake to make is to copy the WRONG code from the preferred method. For example, if you take the code from HTML tag, but you used Google Analytics, it won’t work.

Or, if you have several sites that you’re connecting and you take the code from the wrong site, that won’t work either. It’s all easy to do, so just double-check if it’s not syncing.

If you STILL can’t get it to sync, try clearing the cache. A solid cache plugin like Hummingbird can help.

Once you get the “green light”, congratulations, your WordPress site is connected for Google Search Console.

Keep in mind, data can take several days before it starts to appear. However, data collection for a property starts when someone adds the property to any Search Console account, even before there is verification.

What the Google Search console database looks like.
This will show the data very soon.

Data will continue to collect as long as that user has the property in their account.

Rank you very much!

Now that you’re up-and-running with Google Search Console, there’s a lot more you can do to get that SEO up to par.

Google makes hundreds of changes to search each year. Though most of them are minor, some of them aren’t. Either way, that’s a lot to keep up with.

We’d be doing you a disservice if we didn’t mention our very own, SmartCrawl, to help boost your PageRank and drive an increased amount of traffic to your site. Oh, and did we mention it’s completely free?

She’s known for her easy one-click setup, automatic sitemaps, improved social sharing, real-time keyword, content analysis, and scans and reports.

Get SmartCrawl here, at WordPress.org, for free!

You can also integrate Google Analytics with the help of Beehive. It’s a free, simple plugin that allows you to track detailed analytics on your site.

It’s like our example plugins to use with Google Search Console, except made for Google Analytics.

You simply copy and paste the code into Beehive, and eliminate the fear of messing up your website by adding it (code) to the wrong place. Screwing up your website can…sting.

Get Beehive here, and also at WordPress.org for free!

Don’t tap on the brakes when it comes to Google rankings and search optimization and be sure to add your site to Google Search Console.

With all the information provided to you today, good keywords, optimizing images, amazing content, and more – you should be in the driver’s seat of your SEO in no time.

And need help or support? Remember that we’re here 24/7. Also, be sure to check out Beehive Pro and SmartCrawl Pro as part of a WPMU DEV membership if you’re interested.

Start with a free trial for a risk-free way to test the premium plugins and support out for yourself first.

 

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